Brands need to transition to sustainable models by using organic materials, reducing water usage, and ensuring fair labor practices.
| Practice | Fast Fashion Standard | Eco-Fashion Alternative |
|---|---|---|
| Materials | Synthetic, non-biodegradable (Polyester) | Organic Cotton, Hemp, Bamboo |
| Average Cost per Shirt | £3.19 (Low durability, replaced often) | £10.19 (High durability, lasts for years) |
| Manufacturing | High emissions, toxic dyes | Low-impact dyes, renewable energy |
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